Why important?

In 2025, animation is no longer an extra, but a standard in brand communication. It creates attention, explains complex content and strengthens brand loyalty. At the same time, animation draws attention in a targeted manner, brings brands or products to life and provides the dopamine kick that users are used to today from short, eye-catching formats such as shorts. Exactly this principle can be transferred to brand communication: People love to be surprised and visually stimulated. Brands such as Nothing, Nike or Apple are showing it — whether through micro-animations, interactive motion designs or large-format LED walls, where products appear to emerge from the wall in 3D. These trends are shaping digital appearances and setting new standards for engagement.

Trend 1: Microanimations

• Trend 1: Microanimations

Small movements such as buttons, icons or hover effects give users direct feedback and thus improve the UX. At the same time, they subtly convey brand values and create a consistent digital experience.

An exciting tool in this context is Rive: animation software that allows highly individual interactions and complex animations to be graphically designed — completely code-based. This makes them significantly more flexible than classic video formats and opens up new opportunities for brands for interactive micro-animations that can be seamlessly integrated into the web.

EMONS example:

• Hover animations and icons show dynamism.
  
• Strengthen trust through visual feedback.
  
• Effect: The website looks lively and modern.

Trend 2: Interactive animation

• Users are actively involved.
  
• Scroll animations, interactive elements.
  
• Longer stay, more engagement.
  

EMONS example:

• Interactive storyline makes logistics processes tangible.
  
• Users visually “go through” the journey.
  
• Effect: Complexes become tangible, brands act as partners.

Trend 3: Motion Design Trends 2025

• Minimalistic animations instead of overloading effects.
  
• 2D/3D mix for cinematic storytelling.
  
• High-performance animations for fast loading times & sustainability.
  

EMONS example:

• Reduced motion design reflects precision & stability.
  
• Technically easy to implement → fast website despite animation.
  
• Effect: Brand shows modernity + reliability.
  

Strategic benefits for CMOs

• More visibility on social media & web.
  
• Better UX through feedback & interactivity.
  
• Stronger brand loyalty through emotional experiences.
• Conversion boost through clear, attractive user guidance.