Data Unplugged · Nov 2025

{"meta": {"kunde": "Data Unplugged", "domain": "data-unplugged.de", "monat": "November 2025", "monatKurz": "Nov 25", "berichtszeitraum": "Juli 2025 – November 2025", "erstelltAm": "", "projektstart": "Juli 2025", "quelle": "Google Search Console · Ahrefs"}, "fazit": {"title": "Zusammenfassung", "text": "November 2025: 1.918 Klicks (+36% ggü. Vormonat) bei 12.096 Impressionen (+49%), Ø Position 10,1. Seit Projektstart Juli 2025 sind die Klicks um +186% gestiegen. Die organische Sichtbarkeit ist seither deutlich gewachsen: 4 Keywords in den Top 3 (Start: 3), 127 Referring Domains (Start: 104), DR 37 (Start: 34).", "highlights": []}, "global": {"kpis": {"impressionen": {"value": 12096, "prev": 8141, "projektstart": 12719}, "klicks": {"value": 1918, "prev": 1411, "projektstart": 671}, "keywords": {"value": 8, "prev": 18, "projektstart": 52}, "position": {"value": 10.09, "prev": 9.79, "projektstart": 17.53}, "ctr": {"value": 15.86, "prev": 17.33, "projektstart": 5.28}}, "charts": {"labels": ["Jul 25", "Aug 25", "Sep 25", "Okt 25", "Nov 25"], "clicks": [671, 582, 753, 1411, 1918], "impr": [12719, 10533, 8640, 8141, 12096], "keywords": [52, 60, 54, 18, 8], "pos": [17.5, 19.4, 15.4, 9.8, 10.1]}, "rows": [["/", 1469, 19.2, 8315, 31.7, 11.1, 12.1], ["/en", 227, null, 785, null, 2.5, null], ["/home", 59, 18.0, 2466, 27.7, 2.1, -4.5], ["/festival/schedule", 42, -25.0, 3676, -16.3, 5.7, -6.6], ["/impressum", 28, 21.7, 510, 97.7, 5.6, 30.2], ["/en/home", 22, null, 387, null, 2.4, null], ["/festival/teilnehmende", 16, -23.8, 3887, 22.1, 4.3, 0.0], ["/contact", 11, 37.5, 3672, 21.8, 4.4, 0.0], ["/podcast", 8, 100.0, 1970, 117.9, 5.3, -24.3], ["/podcast/hosts", 7, -30.0, 144, 7.5, 4.9, -18.3], ["/en/festival/teilnehmende", 5, null, 222, null, 3.7, null], ["/festival/partner-innen", 5, 25.0, 544, -40.7, 6.3, -17.1], ["/blog/ki-markt-2025-im-uberblick-welche-ki-gibt-es-und-wer-pragt-welchen-bereich", 4, null, 792, null, 6.1, null], ["/coming-soon-festival-pages/sponsors", 4, 300.0, 426, 146.2, 2.8, -15.2], ["/coming-soon-festival-pages/uber-uns", 4, -73.3, 62, -90.1, 1.1, -42.1], ["/daily/big-data-an-overview", 4, null, 443, null, 1.7, null], ["/en/podcast", 4, null, 109, null, 6.8, null], ["/festival/speaker-innen-2025", 4, null, 345, null, 9.7, null], ["/en/festival/schedule", 3, null, 85, null, 6.2, null], ["/en/festival/speaker-innen", 3, null, 39, null, 5.5, null], ["/festival/presse", 3, 50.0, 2156, 18.6, 6.1, -6.2], ["/coming-soon-festival-pages/speaker", 2, -80.0, 77, -68.2, 3.5, -35.2], ["/legal", 2, null, 1020, 44.7, 7.1, -12.3], ["/newsletter", 2, null, 6, -50.0, 4.3, -14.0], ["/daily/the-rise-of-artificial-intelligence", 1, null, 80, null, 1.2, null], ["/en/about/karriere", 1, null, 5, null, 6.2, null], ["/en/festival/partner-innen-2025", 1, null, 57, null, 5, null], ["/festival/location?trk=public_post_comment-text", 1, null, 2, null, 8, null], ["/blog", 0, null, 10, null, 3.3, null], ["/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 0, null, 192, null, 16.2, null], ["/coming-soon-festival-pages/location", 0, -100.0, 80, -92.5, 1.1, -21.4], ["/daily", 0, null, 1, null, 9, null], ["/daily/implementing-ai-in-business", 0, null, 2, null, 1, null], ["/daily/the-ethics-of-ai", 0, null, 109, null, 1.0, null], ["/en/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", 0, null, 24, null, 5.3, null], ["/en/blog/ki-markt-2025-im-uberblick-welche-ki-gibt-es-und-wer-pragt-welchen-bereich", 0, null, 12, null, 24.7, null], ["/en/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 0, null, 128, null, 7.6, null], ["/en/contact", 0, null, 108, null, 5.8, null], ["/en/festival/presse", 0, null, 123, null, 5.6, null], ["/en/festival/speaker-innen-2025", 0, null, 3, null, 7.3, null], ["/en/impressum", 0, null, 15, null, 5.8, null], ["/en/legal", 0, null, 9, null, 22.8, null], ["/en/podcast/hosts", 0, null, 6, null, 4.3, null], ["/en/search", 0, null, 2, null, 5.5, null]]}, "progress": {"milestones": [], "top5global": [["/", null, 1469, 8315, 11.1], ["/en", null, 227, 785, 2.5], ["/home", null, 59, 2466, 2.1], ["/festival/schedule", null, 42, 3676, 5.7], ["/impressum", null, 28, 510, 5.6]], "top5tracked": [["/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", null, 0, 192, 16.2], ["/en/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", null, 0, 24, 5.3], ["/en/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", null, 0, 128, 7.6]]}, "tracked": {"kpis": [{"value": "0", "delta": "−100%", "dir": "neg", "label": "Clicks", "pill": "227 zu Projektstart"}, {"value": "344", "delta": "−97%", "dir": "neg", "label": "Impressions", "pill": "12.755 zu Projektstart"}, {"value": "0,0 %", "delta": "−100%", "dir": "neg", "label": "CTR", "pill": "1,8 % zu Projektstart"}, {"value": "0,0", "delta": "−100%", "dir": "pos", "label": "Position", "pill": "7,2 zu Projektstart"}], "rows": [["/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 0, null, 192, null, 16.2, null], ["/en/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", 0, null, 24, null, 5.3, null], ["/en/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 0, null, 128, null, 7.6, null]]}, "gesamtentwicklung": [{"value": "10,1", "delta": "−42%", "dir": "pos", "label": "Ø Position November 2025", "pill": "17,5 zu Projektstart"}, {"value": "4", "delta": "+33%", "dir": "pos", "label": "Keywords (Top 3)", "pill": "3 zu Projektstart"}, {"value": "127", "delta": "+22%", "dir": "pos", "label": "Referring Domains", "pill": "104 zu Projektstart"}, {"value": "DR 37", "delta": "+9%", "dir": "pos", "label": "Domain Rating (AHREFS)", "pill": "34 zu Projektstart"}]}