Data Unplugged · Jan 2026

{"meta": {"kunde": "Data Unplugged", "domain": "data-unplugged.de", "monat": "Januar 2026", "monatKurz": "Jan 26", "berichtszeitraum": "Juli 2025 – Januar 2026", "erstelltAm": "", "projektstart": "Juli 2025", "quelle": "Google Search Console · Ahrefs"}, "fazit": {"title": "Zusammenfassung", "text": "Januar 2026: 5.798 Klicks (+147% ggü. Vormonat) bei 69.430 Impressionen (+192%), Ø Position 8,5. Seit Projektstart Juli 2025 sind die Klicks um +764% gestiegen. Die organische Sichtbarkeit ist seither deutlich gewachsen: 4 Keywords in den Top 3 (Start: 3), 176 Referring Domains (Start: 104), DR 40 (Start: 34).", "highlights": []}, "global": {"kpis": {"impressionen": {"value": 69430, "prev": 23819, "projektstart": 12719}, "klicks": {"value": 5798, "prev": 2347, "projektstart": 671}, "keywords": {"value": 15, "prev": 9, "projektstart": 52}, "position": {"value": 8.54, "prev": 10.29, "projektstart": 17.53}, "ctr": {"value": 8.35, "prev": 9.85, "projektstart": 5.28}}, "charts": {"labels": ["Jul 25", "Aug 25", "Sep 25", "Okt 25", "Nov 25", "Dez 25", "Jan 26"], "clicks": [671, 582, 753, 1411, 1918, 2347, 5798], "impr": [12719, 10533, 8640, 8141, 12096, 23819, 69430], "keywords": [52, 60, 54, 18, 8, 9, 15], "pos": [17.5, 19.4, 15.4, 9.8, 10.1, 10.3, 8.5]}, "rows": [["/", 3450, 132.3, 12803, 61.9, 10.1, -26.8], ["/en", 1057, 184.9, 4392, 168.8, 2.8, -6.7], ["/blog/ki-messen-und-daten-events-in-deutschland-ein-uberblick", 506, 203.0, 10408, 220.6, 6.4, -1.5], ["/en/home", 129, 303.1, 4853, 202.4, 1.8, 0.0], ["/en/blog/slug-ai-trade-fairs-and-data-events-in-germany-an-overview", 124, 244.4, 12208, 324.9, 6.5, 1.6], ["/festival/teilnehmende", 97, 94.0, 5773, 60.5, 2.0, -45.9], ["/home", 82, -23.4, 4412, 60.1, 1.9, -20.8], ["/blog/ki-markt-2025-im-uberblick-welche-ki-gibt-es-und-wer-pragt-welchen-bereich", 45, 650.0, 4866, 366.1, 6.3, 3.3], ["/impressum", 36, 56.5, 793, -24.5, 3.0, -47.4], ["/blog/dsgvo-ki-verordnung-chatgpt-rechtssicher-nutzen", 22, 633.3, 1598, 41.5, 8.0, -17.5], ["/festival/speaker-innen-2025", 22, 37.5, 1500, 44.2, 9.7, 0.0], ["/en/festival/speaker-innen-2026", 17, null, 674, null, 3.6, null], ["/blog/ki-ethik-unternehmen", 16, null, 1260, null, 8.9, null], ["/contact", 14, 27.3, 4913, 38.3, 2.0, -47.4], ["/en/about/karriere", 13, 160.0, 82, 148.5, 10.1, 62.9], ["/blog/model-context-protocol-mcp-grundlage-fuer-agentic-web", 12, 100.0, 4111, 786.0, 5.2, -68.1], ["/blog/wissensmanagement-ki-wissenstransfer-mittelstand", 12, null, 741, null, 17.0, null], ["/festival/partner-innen-2025", 11, null, 600, 2400.0, 4.2, 7.7], ["/blog/ki-gesundheitswesen-elektronische-patientenakte", 10, null, 372, null, 12.6, null], ["/blog/welche-ki-gibt-es-2026", 10, null, 515, null, 5.9, null], ["/en/festival/teilnehmende", 10, 42.9, 725, 57.3, 4.3, -6.5], ["/blog/ki-kmu-einstieg-tools-praxisbeispiele", 9, null, 1805, null, 9.8, null], ["/en/blog/ai-implementation-guide-sme", 9, null, 862, null, 6.0, null], ["/en/blog/ai-sme-getting-started-tools-examples", 9, null, 2262, null, 8.0, null], ["/en/festival/partner-innen-2025", 9, 800.0, 1634, 1942.5, 2.5, -52.8], ["/podcast/hosts", 8, 300.0, 698, 142.4, 2.3, -41.0], ["/blog/ki-chatbots-conversational-ai-die-evolution-vom-faq-bot-zur-kunstlichen-intelligenz", 7, 40.0, 2911, 637.0, 26.4, 48.3], ["/podcast", 7, 133.3, 3347, 18.1, 1.5, -65.9], ["/en/blog/data-analysis-smes-from-data-to-better-decisions", 6, 100.0, 506, 195.9, 8.0, -15.8], ["/blog/grundlage-ki-stammdatenqualitaet", 5, 150.0, 560, 133.3, 10.4, -28.8], ["/festival/presse", 5, null, 521, -79.3, 3.2, -28.9], ["/blog/data-science-mittelstand-data-office", 4, null, 119, null, 9.3, null], ["/en/podcast", 4, 33.3, 501, 153.0, 7.7, 30.5], ["/about", 3, null, 304, null, 3.1, null], ["/blog", 3, 200.0, 51, 88.9, 7.8, 16.4], ["/blog/ki-einsatz-in-unternehmen-in-welchen-bereichen-kunstliche-intelligenz-bereits-den-mittelstand-transformiert", 3, null, 633, -22.5, 12.8, -28.5], ["/blog/ki-trends-2026", 3, null, 265, null, 4.6, null], ["/blog/was-kann-ki-nicht-chancen", 3, null, 45, null, 6.9, null], ["/en/blog/data-driven-decision-making-sme", 3, null, 633, null, 6.4, null], ["/blog/datenbasierte-entscheidungsfindung-mittelstand", 2, null, 1107, null, 9.0, null], ["/blog/ki-implementierung-leitfaden-mittelstand", 2, null, 988, null, 10.6, null], ["/en/blog/ai-ethics-business", 2, null, 493, null, 10.7, null], ["/en/festival/presse", 2, null, 251, 12.6, 7.1, 26.8], ["/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", 1, null, 289, 96.6, 24.7, -17.9], ["/blog/datenplattform-ki-data-governance-mittelstand", 1, null, 260, null, 16.7, null], ["/en/blog/ai-chatbots-conversational-ai-evolution-from-faq-bot-to-artificial-intelligence", 1, 0.0, 163, -80.0, 16.2, 44.6], ["/en/blog/ai-healthcare-ehr-digitalization", 1, null, 592, null, 6.3, null], ["/en/blog/ai-limits-opportunities", 1, null, 91, null, 9.5, null], ["/en/blog/ai-trends-2026", 1, null, 997, null, 5.8, null], ["/en/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 1, null, 78, 36.8, 8.7, 27.9], ["/en/blog/knowledge-management-ai-knowledge-transfer-sme", 1, null, 363, null, 7.2, null], ["/about/karriere", 0, null, 1, -50.0, 7, -12.5], ["/blog/datenanalyse-im-mittelstand-vom-datenberg-zu-besseren-entscheidungen", 0, null, 256, 60.0, 16.1, 42.5], ["/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 0, null, 31, -58.7, 5.6, 3.7], ["/blog/sprachmodelle-llms-verstehen", 0, null, 37, null, 9.2, null], ["/en/about", 0, null, 244, null, 5.9, null], ["/en/blog", 0, -100.0, 98, 512.5, 10.5, 66.7], ["/en/blog/ai-use-in-companies-in-which-areas-artificial-intelligence-is-already-transforming-smes", 0, null, 54, -79.5, 9.4, -27.1], ["/en/blog/data-platform-ai-data-governance-sme", 0, null, 196, null, 7.3, null], ["/en/blog/data-science-sme-data-office", 0, null, 83, null, 11.3, null], ["/en/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", 0, null, 87, 180.6, 7.2, -21.7], ["/en/blog/gdpr-ki-regulation-using-chatgpt-legally-secure", 0, -100.0, 91, -73.9, 6.8, -10.5], ["/en/blog/ki-markt-2025-im-uberblick-welche-ki-gibt-es-und-wer-pragt-welchen-bereich", 0, null, 543, 82.2, 9.6, -5.9], ["/en/blog/master-data-quality-for-ai", 0, null, 23, -57.4, 16.7, 72.2], ["/en/blog/model-context-protocol-mcp-foundation-for-agentic-web", 0, -100.0, 216, -85.3, 9.8, 28.9], ["/en/blog/understanding-language-models-llms", 0, null, 25, null, 9.6, null], ["/en/contact", 0, -100.0, 518, 175.5, 6.4, 10.3], ["/en/datenschutz", 0, null, 16, null, 14.6, null], ["/en/festival/schedule", 0, -100.0, 3, -98.2, 5, -5.7], ["/en/festival/speaker-innen-2025", 0, null, 15, 15.4, 6.3, 53.7], ["/en/impressum", 0, null, 6, -82.9, 6.8, 9.7], ["/en/podcast/hosts", 0, null, 4, -42.9, 4, 8.1], ["/legal", 0, null, 345, -62.4, 4.5, -34.8]]}, "progress": {"milestones": [], "top5global": [["/", null, 3450, 12803, 10.1], ["/en", null, 1057, 4392, 2.8], ["/blog/ki-messen-und-daten-events-in-deutschland-ein-uberblick", null, 506, 10408, 6.4], ["/en/home", null, 129, 4853, 1.8], ["/en/blog/slug-ai-trade-fairs-and-data-events-in-germany-an-overview", null, 124, 12208, 6.5]], "top5tracked": [["/blog/ki-messen-und-daten-events-in-deutschland-ein-uberblick", null, 506, 10408, 6.4], ["/en/blog/slug-ai-trade-fairs-and-data-events-in-germany-an-overview", null, 124, 12208, 6.5], ["/blog/dsgvo-ki-verordnung-chatgpt-rechtssicher-nutzen", null, 22, 1598, 8.0], ["/blog/ki-ethik-unternehmen", null, 16, 1260, 8.9], ["/blog/model-context-protocol-mcp-grundlage-fuer-agentic-web", null, 12, 4111, 5.2]]}, "tracked": {"kpis": [{"value": "787", "delta": "+247%", "dir": "pos", "label": "Clicks", "pill": "227 zu Projektstart"}, {"value": "48.334", "delta": "+279%", "dir": "pos", "label": "Impressions", "pill": "12.755 zu Projektstart"}, {"value": "1,6 %", "delta": "−8%", "dir": "neg", "label": "CTR", "pill": "1,8 % zu Projektstart"}, {"value": "7,1", "delta": "−1%", "dir": "pos", "label": "Position", "pill": "7,2 zu Projektstart"}], "rows": [["/blog/ki-messen-und-daten-events-in-deutschland-ein-uberblick", 506, 203.0, 10408, 220.6, 6.4, -1.5], ["/en/blog/slug-ai-trade-fairs-and-data-events-in-germany-an-overview", 124, 244.4, 12208, 324.9, 6.5, 1.6], ["/blog/dsgvo-ki-verordnung-chatgpt-rechtssicher-nutzen", 22, 633.3, 1598, 41.5, 8.0, -17.5], ["/blog/ki-ethik-unternehmen", 16, null, 1260, null, 8.9, null], ["/blog/model-context-protocol-mcp-grundlage-fuer-agentic-web", 12, 100.0, 4111, 786.0, 5.2, -68.1], ["/blog/wissensmanagement-ki-wissenstransfer-mittelstand", 12, null, 741, null, 17.0, null], ["/blog/ki-gesundheitswesen-elektronische-patientenakte", 10, null, 372, null, 12.6, null], ["/blog/welche-ki-gibt-es-2026", 10, null, 515, null, 5.9, null], ["/blog/ki-kmu-einstieg-tools-praxisbeispiele", 9, null, 1805, null, 9.8, null], ["/en/blog/ai-implementation-guide-sme", 9, null, 862, null, 6.0, null], ["/en/blog/ai-sme-getting-started-tools-examples", 9, null, 2262, null, 8.0, null], ["/blog/ki-chatbots-conversational-ai-die-evolution-vom-faq-bot-zur-kunstlichen-intelligenz", 7, 40.0, 2911, 637.0, 26.4, 48.3], ["/en/blog/data-analysis-smes-from-data-to-better-decisions", 6, 100.0, 506, 195.9, 8.0, -15.8], ["/blog/grundlage-ki-stammdatenqualitaet", 5, 150.0, 560, 133.3, 10.4, -28.8], ["/blog/data-science-mittelstand-data-office", 4, null, 119, null, 9.3, null], ["/blog/ki-einsatz-in-unternehmen-in-welchen-bereichen-kunstliche-intelligenz-bereits-den-mittelstand-transformiert", 3, null, 633, -22.5, 12.8, -28.5], ["/blog/ki-trends-2026", 3, null, 265, null, 4.6, null], ["/blog/was-kann-ki-nicht-chancen", 3, null, 45, null, 6.9, null], ["/en/blog/data-driven-decision-making-sme", 3, null, 633, null, 6.4, null], ["/blog/datenbasierte-entscheidungsfindung-mittelstand", 2, null, 1107, null, 9.0, null], ["/blog/ki-implementierung-leitfaden-mittelstand", 2, null, 988, null, 10.6, null], ["/en/blog/ai-ethics-business", 2, null, 493, null, 10.7, null], ["/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", 1, null, 289, 96.6, 24.7, -17.9], ["/blog/datenplattform-ki-data-governance-mittelstand", 1, null, 260, null, 16.7, null], ["/en/blog/ai-chatbots-conversational-ai-evolution-from-faq-bot-to-artificial-intelligence", 1, 0.0, 163, -80.0, 16.2, 44.6], ["/en/blog/ai-healthcare-ehr-digitalization", 1, null, 592, null, 6.3, null], ["/en/blog/ai-limits-opportunities", 1, null, 91, null, 9.5, null], ["/en/blog/ai-trends-2026", 1, null, 997, null, 5.8, null], ["/en/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 1, null, 78, 36.8, 8.7, 27.9], ["/en/blog/knowledge-management-ai-knowledge-transfer-sme", 1, null, 363, null, 7.2, null], ["/blog/datenanalyse-im-mittelstand-vom-datenberg-zu-besseren-entscheidungen", 0, null, 256, 60.0, 16.1, 42.5], ["/blog/ki-strategie-fur-den-mittelstand-vom-ersten-verstandnis-zur-konkreten-umsetzung", 0, null, 31, -58.7, 5.6, 3.7], ["/blog/sprachmodelle-llms-verstehen", 0, null, 37, null, 9.2, null], ["/en/blog/ai-use-in-companies-in-which-areas-artificial-intelligence-is-already-transforming-smes", 0, null, 54, -79.5, 9.4, -27.1], ["/en/blog/data-platform-ai-data-governance-sme", 0, null, 196, null, 7.3, null], ["/en/blog/data-science-sme-data-office", 0, null, 83, null, 11.3, null], ["/en/blog/daten-sammeln-strukturieren-nutzen-der-praxisleitfaden-fur-die-digitalisierung-im-mittelstand", 0, null, 87, 180.6, 7.2, -21.7], ["/en/blog/gdpr-ki-regulation-using-chatgpt-legally-secure", 0, -100.0, 91, -73.9, 6.8, -10.5], ["/en/blog/master-data-quality-for-ai", 0, null, 23, -57.4, 16.7, 72.2], ["/en/blog/model-context-protocol-mcp-foundation-for-agentic-web", 0, -100.0, 216, -85.3, 9.8, 28.9], ["/en/blog/understanding-language-models-llms", 0, null, 25, null, 9.6, null]]}, "gesamtentwicklung": [{"value": "8,5", "delta": "−51%", "dir": "pos", "label": "Ø Position Januar 2026", "pill": "17,5 zu Projektstart"}, {"value": "4", "delta": "+33%", "dir": "pos", "label": "Keywords (Top 3)", "pill": "3 zu Projektstart"}, {"value": "176", "delta": "+69%", "dir": "pos", "label": "Referring Domains", "pill": "104 zu Projektstart"}, {"value": "DR 40", "delta": "+18%", "dir": "pos", "label": "Domain Rating (AHREFS)", "pill": "34 zu Projektstart"}]}