Data Unplugged · Aug 2025

{"meta": {"kunde": "Data Unplugged", "domain": "data-unplugged.de", "monat": "August 2025", "monatKurz": "Aug 25", "berichtszeitraum": "Juli 2025 – August 2025", "erstelltAm": "", "projektstart": "Juli 2025", "quelle": "Google Search Console · Ahrefs"}, "fazit": {"title": "Zusammenfassung", "text": "August 2025: 582 Klicks (−13% ggü. Vormonat) bei 10.533 Impressionen (−17%), Ø Position 19,4. Gegenüber dem Projektstart-Niveau (Juli 2025) liegen die Klicks aktuell rund 13 % niedriger. Die organische Sichtbarkeit ist seither deutlich gewachsen: 3 Keywords in den Top 3 (Start: 3), 115 Referring Domains (Start: 104), DR 34 (Start: 34).", "highlights": []}, "global": {"kpis": {"impressionen": {"value": 10533, "prev": 12719, "projektstart": 12719}, "klicks": {"value": 582, "prev": 671, "projektstart": 671}, "keywords": {"value": 60, "prev": 52, "projektstart": 52}, "position": {"value": 19.39, "prev": 17.53, "projektstart": 17.53}, "ctr": {"value": 5.53, "prev": 5.28, "projektstart": 5.28}}, "charts": {"labels": ["Jul 25", "Aug 25"], "clicks": [671, 582], "impr": [12719, 10533], "keywords": [52, 60], "pos": [17.5, 19.4]}, "rows": [["/", 470, -9.4, 8043, -17.1, 20.4, 19.3], ["/festival/schedule", 20, 17.6, 3396, -16.5, 9.3, 0.0], ["/home", 16, -20.0, 893, -10.7, 5.1, 18.6], ["/impressum", 16, -11.1, 142, -46.0, 9.4, -53.9], ["/podcast", 13, -48.0, 1157, -13.3, 9.7, -10.2], ["/coming-soon-festival-pages/uber-uns", 6, -14.3, 155, -6.6, 3.8, -38.7], ["/contact", 5, 66.7, 1967, -0.8, 6.5, -4.4], ["/coming-soon-festival-pages/speaker", 4, 300.0, 135, -36.6, 13.1, 14.9], ["/festival/masterclasses", 4, 33.3, 214, -31.8, 19.2, 2.1], ["/podcast/hosts", 4, 100.0, 89, -6.3, 5.6, 0.0], ["/festival/side-events", 3, 200.0, 1797, -29.2, 8.8, 2.3], ["/festival/teilnehmende", 3, 50.0, 2254, -22.7, 6.6, -5.7], ["/coming-soon-festival-pages/location", 2, 100.0, 212, 259.3, 4.7, -82.6], ["/festival/partner-innen", 2, 0.0, 387, 8.1, 9.1, 8.3], ["/podcast/folgen", 2, 0.0, 36, -50.7, 17.9, 58.4], ["/legal", 1, null, 340, 220.8, 18.1, -62.2], ["/newsletter", 1, null, 1, -50.0, 1, -90.9], ["/podcast/folgen?1f598c09_page=5&acaeef4e_page=6", 1, null, 36, 260.0, 16.7, -48.3], ["/podcast/folgen?acaeef4e_page=5", 1, null, 11, 37.5, 6.7, -50.7], ["/coming-soon-festival-pages/sponsors", 0, null, 69, 0.0, 30.1, -28.7], ["/datenschutz", 0, null, 14, -44.0, 27.4, -47.4], ["/festival/location", 0, -100.0, 1572, -49.0, 7.3, -3.9], ["/festival/presse", 0, null, 1260, 26.3, 8.6, -8.5], ["/festival/recap", 0, -100.0, 296, -42.3, 12.8, 15.3], ["/podcast/folgen?1f598c09_page=10", 0, null, 8, -52.9, 23, 9.0], ["/podcast/folgen?1f598c09_page=15", 0, null, 10, -37.5, 16.7, -4.0], ["/podcast/folgen?1f598c09_page=6&acaeef4e_page=18", 0, null, 4, -75.0, 25.2, -21.3], ["/podcast/folgen?1f598c09_page=9", 0, null, 11, -64.5, 38.7, 16.9], ["/podcast/folgen?1f598c09_page=9&acaeef4e_page=11", 0, null, 6, -62.5, 38.8, 15.1], ["/podcast/folgen?acaeef4e_page=2", 0, null, 3, 200.0, 32.7, 72.1], ["/podcast/folgen?acaeef4e_page=3", 0, null, 8, 14.3, 5.5, -55.3]]}, "progress": {"milestones": [], "top5global": [["/", null, 470, 8043, 20.4], ["/festival/schedule", null, 20, 3396, 9.3], ["/home", null, 16, 893, 5.1], ["/impressum", null, 16, 142, 9.4], ["/podcast", null, 13, 1157, 9.7]], "top5tracked": []}, "tracked": {"kpis": [], "rows": []}, "gesamtentwicklung": [{"value": "19,4", "delta": "+11%", "dir": "neg", "label": "Ø Position August 2025", "pill": "17,5 zu Projektstart"}, {"value": "3", "delta": "+0%", "dir": "pos", "label": "Keywords (Top 3)", "pill": "3 zu Projektstart"}, {"value": "115", "delta": "+11%", "dir": "pos", "label": "Referring Domains", "pill": "104 zu Projektstart"}, {"value": "DR 34", "delta": "+0%", "dir": "pos", "label": "Domain Rating (AHREFS)", "pill": "34 zu Projektstart"}]}